By The Indus Zone Tech Desk| Updated: October 19, 2025 | Indian Automobile Industry Gears Up |
Diwali is not just the festival of lights — for India’s automobile industry, it’s also the season of record-breaking sales, new car launches, and exciting offers. Every year, major automakers see a sharp rise in vehicle demand during this festive period as families look to start new beginnings with a brand-new car or bike.
In 2025, the festive season has arrived with extra enthusiasm. With improved consumer confidence, lower interest rates on vehicle loans, and several new launches, the Indian automobile sector is expecting its strongest Diwali sales in the past five years.
Let’s take a look at how India’s auto market is shining this Diwali, what new cars and bikes have hit the roads, and the offers that are making buyers rush to showrooms.
Car Sales Zoom Past Expectations
According to early industry estimates, passenger vehicle sales in October 2025 are expected to cross 4.2 lakh units, a record figure for a single festive month. Top players like Maruti Suzuki, Hyundai, Tata Motors, and Mahindra are leading the charge with robust bookings and high customer interest.
Maruti Suzuki has reported strong demand for its popular models like the Baleno, Brezza, and Ertiga. The company also launched special ‘Diwali Delight Editions’ across select models featuring new colors, chrome accents, and infotainment upgrades.
Hyundai Motor India is riding on the success of the Creta N Line and Exter SUV, with festive booking numbers exceeding expectations.
Tata Motors, meanwhile, has seen a surge in EV sales thanks to its Nexon EV facelift, which has been a top choice for eco-conscious buyers during Diwali 2025.
Showrooms across cities like Delhi, Mumbai, Bengaluru, and Lucknow are witnessing long queues, with customers taking deliveries amid festive decorations and puja ceremonies.
Two-Wheeler Segment Picks Up Speed
The two-wheeler market, which saw a slowdown earlier this year, is now showing strong signs of revival. Hero MotoCorp, Honda, and TVS are leading the pack with new festive launches and attractive finance schemes.
Hero MotoCorp introduced special Diwali editions of its Splendor+ Xtec and Glamour 125, offering fresh graphics and connected features.
TVS Motor Company has gained traction with the Apache RTX series, launched just last week at an introductory price of ₹1.99 lakh.
Bajaj Auto is seeing strong demand for its Pulsar series and Chetak electric scooters.
Dealerships are offering easy EMI options and cashback deals to attract first-time buyers, especially in Tier-2 and Tier-3 towns where festive sentiment remains strong.
Electric Vehicles Steal the Spotlight
This Diwali, electric vehicles (EVs) are turning into the main attraction. More Indian buyers are looking for sustainable options that combine performance with affordability.
Tata Nexon EV and Tiago EV remain top choices in the compact EV segment.
MG Motor has seen good traction for its Comet EV among city commuters.
Mahindra’s XUV400 is also witnessing fresh bookings after its feature upgrade earlier this year.
Even two-wheeler EVs like Ather 450X, Ola S1 Pro, and TVS iQube are in demand. Many manufacturers have rolled out festive discounts and extended battery warranties, making EV ownership more attractive than ever.
Industry experts predict that EV sales could rise by 35% this Diwali season compared to 2024, marking a major shift in consumer behavior.
New Car Launches That Made Headlines This Festive Season
The Diwali season in 2025 has seen a flurry of exciting launches. Here are some of the most talked-about vehicles introduced this month:
- Mahindra Thar 5-Door: Finally launched after much anticipation, the new Thar 5-door has drawn massive interest from SUV lovers.
- Hyundai Alcazar Facelift: Comes with a refreshed design, ADAS features, and new petrol-hybrid options.
- Tata Curvv EV: Tata’s bold new coupe-style SUV is among the most awaited EVs this festive season.
- Maruti Swift Hybrid: India’s favorite hatchback now comes with hybrid technology for better mileage and lower emissions.
- Royal Enfield Guerilla 450: The adventure motorcycle that everyone’s talking about — stylish, powerful, and made for Indian roads.
All these launches are perfectly timed to cash in on the festive buying wave.
Record Bookings and Customer Excitement
Showrooms across India are reporting record footfall and advance bookings. Many car dealerships are conducting Diwali-themed events, offering exchange bonuses, zero down payment options, and free insurance on select models.
Even pre-owned car platforms like Spinny, Cars24, and OLX Autos have reported up to 40% growth in Diwali week sales as buyers look for value-for-money options.
Customers, on the other hand, are celebrating this Diwali with upgraded models and smarter technology. Features like connected car systems, sunroofs, 360° cameras, and advanced safety tech are becoming standard even in mid-range cars — something that used to be limited to premium models just a few years ago.
Auto Industry Outlook: A Bright Finish for 2025
The festive boom is giving India’s automobile sector a much-needed push. Analysts believe that strong Diwali sales could help the industry end the year with a growth rate of 10–12%, the highest since 2019.
Government incentives for EVs, better road infrastructure, and stable fuel prices are all contributing to this growth. Rural demand has also improved due to a good monsoon season and increased disposable income.
According to the Federation of Automobile Dealers Associations (FADA), the combined festive season sales for 2025 (Navratri to Diwali) could cross 10 lakh vehicles across all segments — a historic milestone for India’s auto industry.
Final Thoughts
As Diwali lights up homes across India, the country’s roads are shining too — with brand-new cars, bikes, and EVs. This festive season has brought renewed energy to the automobile market, symbolizing not just prosperity but also India’s growing passion for technology and innovation.
Whether it’s a family buying their first hatchback, a young professional upgrading to an EV, or a biker getting a new ride — Diwali 2025 has become a festival of mobility and dreams on wheels.
With so many launches, offers, and customer smiles, one thing is clear — India’s auto industry is back in full throttle.
