By The Indus Zone Tech Desk | theinduszone.com |Asia Beer Challenge 2025| Oct 12, 2025, 06:24 IST
India’s beer industry is witnessing unprecedented growth, with homegrown breweries steadily making a mark on the global stage. The recent Asia Beer Challenge 2025 showcased this rise, where two Indian beer brands clinched six awards across multiple categories, demonstrating the increasing quality, innovation, and international recognition of Indian beers.
India’s Beer Market: Growth and Opportunities
According to the India Beer Market Research Report and Industry Forecast (IMARC), India’s beer market reached a value of INR 444.6 billion in 2024. With a projected growth to INR 802.5 billion by 2033, the sector is expected to grow at a CAGR of 6.72% from 2025 to 2033.
This growth is driven by rising disposable income, urbanization, evolving consumer preferences, and the increasing popularity of craft and premium beers. The expansion of international beer brands into India has also stimulated competition, prompting homegrown breweries to innovate and maintain high-quality standards. These trends are positioning India not only as a growing domestic beer market but also as a noteworthy player in the global brewing industry.
The recent Asia Beer Challenge 2025 was a testament to this evolution, as Indian breweries competed alongside some of Asia’s finest producers, earning accolades that reflect their dedication to craft and quality.
BeeYoung Beyond and BeeYoung Crafted Strong: Himalayan Excellence
Kimaya Himalayan Beverages LLP, the makers of BeeYoung Beyond, achieved remarkable recognition at the competition. Their flagship beer, BeeYoung Beyond, won the gold medal in the International Style Pilsner category, highlighting the brand’s refined brewing process, balanced flavor profile, and premium quality ingredients sourced from the Himalayan region.
Additionally, BeeYoung Crafted Strong, another product from Kimaya Himalayan Beverages, received a silver medal in the Strong Lager category. Known for its bold taste and smooth finish, the beer has captured the attention of consumers looking for a robust and flavorful lager.
These awards not only underline the technical expertise of the brewers but also reflect the brand’s ability to create beers that appeal to both domestic and international palates. By successfully blending local ingredients with global brewing techniques, BeeYoung has positioned itself as a premium Indian beer brand capable of competing on the world stage.
Devans Modern Breweries: Consistency and Craftsmanship
Devans Modern Breweries Ltd also emerged as a winner, earning multiple awards for their innovative and high-quality beers.
SixFields Cult Finest Strong Wheat Beer won a silver medal in the Dubbel Wit/Imperial White category, recognized for its rich taste, smooth mouthfeel, and aromatic complexity.
Six Fields Blanche Finest Wheat Beer was awarded silver in the Witbier category, celebrated for its crisp, refreshing flavor, delicate spicy notes, and light, effervescent texture.
These achievements highlight Devans Modern Breweries’ commitment to consistently producing beers with distinct character and flavor profiles, catering to discerning beer enthusiasts who value craftsmanship and quality.
The company also produced Godfather The Legendary Luxury Lager Beer, which won bronze in the Australasian, Latin American, or Tropical-Style Light Lager category. With an ABV of 5%, Godfather delivers a premium, balanced, and easy-drinking beer, demonstrating the brand’s versatility in catering to diverse tastes.
Finally, DeVANS Godfather Super 8 earned gold in the Strong Lager category, cementing its status as Asia’s best strong beer. With an 8% ABV, this beer combines strength with smoothness, delivering a memorable drinking experience.
Asia Beer Challenge-2025: Prestige and Process
The Asia Beer Challenge is one of the most prestigious beer competitions in Asia, attracting elite breweries from regions where 50% of global beer consumption occurs, including China, India, Japan, and other fast-growing markets. Organized by Peak Publishing Limited, the event is renowned for its rigorous, triple-blind tasting process, which ensures impartial evaluation of every entry.
A panel of over 100 top Asian beer buyers meticulously assesses each beer across multiple dimensions, including appearance, aroma, flavor profile, and structural balance. This comprehensive, multi-stage evaluation ensures that every beer is judged solely on its merit, allowing new and established breweries alike to compete fairly with global brands.
The medals awarded at the Asia Beer Challenge—gold, silver, and bronze—serve as a symbol of brewing excellence, authenticity, and craftsmanship. For Indian breweries, winning such awards not only boosts brand credibility but also opens doors to international markets, export opportunities, and partnerships with distributors across Asia.
International Competitors and Benchmarking
Alongside Indian winners, the Asia Beer Challenge featured globally recognized beers such as Ayinger Altbairisch Dunkel unfiltriert, produced by Brauerei Aying Franz Inselkammer KG, which won a double gold medal. This bottom-fermented, naturally cloudy, dark export beer with 5% ABV and 12.8° original gravity demonstrates the high standard against which Indian beers were measured.
By performing well in this competitive landscape, Indian breweries have proven that they can meet international quality benchmarks, positioning themselves as serious contenders in Asia’s dynamic beer industry.
The Future of Indian Beer
The success of BeeYoung and Devans Modern Breweries at the Asia Beer Challenge reflects a broader trend: India’s craft and premium beer segment is maturing rapidly. As consumer tastes evolve, there is growing demand for premium, flavorful, and authentic beers.
This trend offers tremendous opportunities for Indian breweries to innovate, experiment with new ingredients, and develop products that cater to both domestic and international audiences. By continuing to focus on quality, taste, and branding, Indian beer brands are likely to expand their presence in Asia and beyond, creating a strong export market for Indian brewing talent.
Conclusion
The Asia Beer Challenge 2025 has firmly established that Indian beer brands are not just domestic favorites—they are global contenders. Winning six prestigious awards across different categories highlights the skill, craftsmanship, and innovation of Indian brewers.
As India’s beer market continues to grow, these successes will inspire further investment in quality brewing, encourage experimentation with unique flavors, and strengthen India’s reputation on the international beer stage.
For consumers and enthusiasts, this means more exciting choices, premium quality beers, and the pride of enjoying world-class brews crafted in India.
